Senior Social Media Manager (Beauty) Job at 24 Seven Talent, New York, NY

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  • 24 Seven Talent
  • New York, NY

Job Description

Client Overview: Our client, a skincare brand, is seeking a Senior Social Media Manager to join their team.

**You must have beauty experience – specifically skincare or haircare brands to be considered for this role!**

Senior Social Media Manager Responsibilities:

  • Develop and execute a compelling, platform-native social media strategy for Instagram, TikTok, and emerging channels
  • Own the content calendar, aligning weekly and monthly plans to brand campaigns, product launches, and cultural moments
  • Track platform trends and innovations to ensure our content stays relevant and differentiated
  • Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time
  • Build strong relationships with our most loyal followers, brand fans, and customers
  • Monitor sentiment and surface insights from the community to inform content and product direction
  • Capture photo and video content (primarily on iPhone, with occasional use of professional equipment depending on experience)
  • Be comfortable both behind and in front of the camera; act as on-screen talent when needed
  • Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels
  • Ensure all content aligns with our brand’s visual identity and tone
  • Manage relationships with influencers and content creators
  • Partner with creators to co-develop content, ensuring it feels organic and performs across platforms
  • Source and manage user-generated content and ensure proper usage rights
  • Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy
  • Use data to inform creative testing and optimize content for better results

Senior Social Media Manager Qualifications:

  • Deep familiarity with and passion for social media, especially Instagram and TikTok
  • Beauty industry experience required
  • Minimum 5+ years of post-college experience, with at least 3 years in content or social media roles
  • On-camera confidence with a strong, relatable screen presence
  • iPhone-native photo and video production skills; bonus if experienced with tools like Adobe Creative Suite, Final Cut Pro, CapCut, or InShot
  • Strong writing skills and an instinct for brand voice and storytelling
  • Experience working with influencers or creators, preferably in a brand or agency setting
  • Experience with social media scheduling and analytics tools (e.g., Dash Hudson, Later, Sprout Social)
  • Proactive, collaborative, highly organized, and detail-oriented
  • Enthusiastic about skincare, beauty, wellness, or lifestyle content
  • Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent professional experience.

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