Job Description
POSITION SUMMARY: We seek a Marketing Manager / Marketing Coordinator to build, implement, and optimize Menotti Enterprise LLC’s marketing strategy. In this newly created role, you will develop our brand presence, generate qualified leads, and highlight our innovative safety solutions for contractors, developers, and public agencies. This is a unique opportunity to establish and grow a marketing function from the ground up, directly influencing company-wide expansion in the NYC Metropolitan area and beyond.
KEY RESPONSIBILITIES:
Strategy & Planning: Develop an annual marketing plan (budget, timelines, KPIs) that supports lead generation, brand awareness, and revenue goals.
Conduct market and competitor analysis; recommend positioning or messaging enhancements based on industry trends.
Brand Building & Content Creation: Maintain and evolve Menotti’s brand identity (visual + messaging) across digital, print, and events.
Craft and/or oversee content (blog posts, case studies, social media posts) showcasing our MBE/DBE/SDVOSB advantages, compliance expertise, and ROI for clients.
Digital Marketing & SEO: Manage WordPress updates, ensuring on-page SEO best practices and user-friendly site architecture.
Launch and monitor PPC campaigns (Google Ads, LinkedIn) as needed; track cost per lead, click-through rates, and conversions.
Employ SEO strategies to capture relevant industry keywords (e.g., “construction safety NYC,” “ICR 59 compliance,” etc.).
Lead Generation & CRM: Create and optimize landing pages and funnels integrated with CRM tools (e.g., Go High Level, HubSpot).
Monitor lead flow, quality, and conversion rates; collaborate with leadership to refine tactics based on data insights.
Social Media & Thought Leadership: Develop a social media content calendar highlighting Menotti’s project wins, safety tips, and training offers.
Participate in construction or safety forums and professional groups (LinkedIn, local associations) to expand brand reach.
Metrics & Reporting: Track marketing KPIs (website traffic, lead conversions, email engagement, cost per lead); present monthly/quarterly reports to executive leadership.
Adjust campaigns and budgets based on performance data, ensuring ROI-focused spend.
Collaboration & Event Support: Work with internal teams (Safety, Operations, HR) and external agencies (design, SEO) to ensure cohesive brand messaging.
Coordinate trade show exhibits, local meetups, or speaking engagements; ensure brand consistency across materials.
Growth & Department Development: Potentially hire and lead junior marketing staff, freelancers, or agencies as Menotti’s marketing grows.
Advocate a growth mindset, seeking out new channels (podcasts, micro-influencers, online communities) for brand expansion.
QUALIFICATIONS:
Education & Experience Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
2–5+ years of B2B marketing experience, ideally in construction, safety, or a technical services environment.
Technical Skills: Proficient in WordPress (content updates, SEO best practices), CRM systems (Go High Level, HubSpot, Salesforce), and basic Google Analytics usage.
Familiar with SEO (keyword research, on-page optimization) and possibly PPC or marketing automation.
Basic design or video-editing skills are a plus.
Soft Skills & Competencies: Strategic Thinking : Ability to build actionable marketing plans aligned with corporate goals.
Content Creation : Strong writing/editing to communicate technical solutions in a compelling manner.
Analytical Mindset : Comfortable interpreting data, refining campaigns, and achieving measurable ROI.
Communication & Collaboration : Excellent verbal and written communication; team-player mentality.
WHY JOIN MENOTTI ENTERPRISE LLC?
Growth Potential: Build the entire marketing function from scratch—your ideas will directly shape our brand’s evolution.
Influence strategic decisions at a family-owned firm that values proactive leadership.
Impactful Mission: Support critical construction safety initiatives, protecting lives and driving efficiency on major NYC projects.
Align with a certified MBE/DBE/SDVOSB approach, contributing to diversity and community empowerment.
Culture & Team: Join a collaborative, multi-generational environment that rewards integrity, accountability, and innovation.
Partner with experts and leadership who genuinely appreciate fresh ideas and open communication.
Competitive Compensation & Benefits: Salary commensurate with experience; potential performance-based bonuses tied to lead-generation KPIs.
Health insurance, paid time off, professional development funds, and growth opportunities.
Flexibility: Location : Ideally, NYC or Tri-State area for direct event and site involvement. Open to hybrid or remote for highly qualified candidates.
Occasional on-site presence may be required for critical meetings, field visits, or conferences.
APPLICATION INSTRUCTIONS: Interested candidates should email the following to steven@menottienterprise.com: Resume
Cover Letter detailing interest in construction safety marketing, and an example of a successful campaign you managed.
Portfolio or Samples of digital or written marketing materials, if available.
Review of applications will begin immediately and continue until the position is filled. Menotti Enterprise LLC is an equal opportunity employer, encouraging applications from individuals of all backgrounds.
#J-18808-Ljbffr Menotti Enterprise, LLC
Job Tags
For contractors, Freelance, Local area, Immediate start,